Planet+ verified produce means that the farm it is grown on has started their journey to being better for the environment. Farmers who are signed up to Planet+ will be supported by our team to continuously improve their practices, so you can be confident that the farms you’re buying from will continue to lower emissions and help the environment long term, and you can follow their journeys.
Our farmers are committed to farming in more climate friendly ways. They care about the environment, the health of their soil, and want to use their fields to help remove carbon from the air, and store it in the soil. By purchasing food that has the Planet+ logo means that you’re making a choice to support farmers who are doing good. Changing practices takes time and money though, so the more you buy from these farmers, the quicker they can reinvest into their farms, to make them even more climate friendly.
The practices we’re asking farmers to adopt mean that fields become healthier. When fields are healthier, they take carbon from the air and store it in the ground. Over time, the farms that are adopting Planet+ practices will start to shift the balance, by taking more carbon out of the air than they put into it. So your choice to eat Planet+ food will mean you’re helping fight climate change.